A September 29 memo by The Senate Majority PAC, a group of long-time American political consultants, shows how Democratic candidates for the House and Senate can connect with voters’ disgust over corruption. While keyed to the U.S. mid-term elections, the advice should be taken to heart by those everywhere seeking to mobilize citizens or voters to fight corruption.
The memo’s most important point: Tie corruption to an immediate, current concern. Yes, corruption is inherently bad, and everyone should be against it. But what will move far more people than a simple message decrying corruption is one that links it to a current ill. In the United States, that is the growing increase in the costs of food, fuel, and other daily living expenses; hence, the memo suggests several ways candidates can amplify an anticorruption message by showing ways it jacks up prices.
A second important point, also likely effective in many settings, is to make the fight against corruption a nonpartisan issue. Explain that corruption is systemic issues and commit to take on corruption wherever it is found. An above payback politics message can be especially appealing when so many candidates’ prime reason for seeking office is to wage lawfare on their erstwhile opponents.
The corruption literature often treats the political will to fight corruption as exogenous, a fancy way of saying it originates outside the body politic. To be sure, there are a few cases where outsiders have been critical (Guatemala when CICIG had international support, Ukraine today) but by and large the fight against corruption must be home grown (endogenous to use another ten-cent word). The Senate Majority PAC’s memo suggests some ways it can.
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