“Can a reality TV show discourage corruption?” This was the recent attention-grabbing headline of an article in The Economist about Integrity Idol, the brainchild of the NGO Accountability Labs. It was started in Nepal in 2014, and has since spread to Pakistan, Mali, Liberia, Nigeria, and South Africa.
The format of the show is simple. Citizens are asked to nominate civil servants whom they believe display the highest standards of honesty and integrity. These nominations are then reviewed by a panel of judges comprising local and international experts, who select five finalists. Videos are then produced, each around 2-5 minutes long, containing excerpts from an interview with the finalists and their superiors, colleagues, and subordinates, along with glimpses into their work lives. (See here and here for examples). These videos are disseminated among the citizenry via traditional and non-traditional media. Citizens vote for their favorite, and the “Integrity Idol” is crowned.
This isn’t the first time a non-traditional cultural medium has been used to spread an anticorruption message. Other approaches, including museums, TV dramas, music, and poetry have been discussed on this blog previously (see here, here, here and here). Thanks to Integrity Idol, reality TV can be added to the list. That might seem a bit surprising. Reality TV has a (deserved) reputation for depicting an over-dramatized, intentionally provocative, and often manipulated caricature of real life. One hopes that no one would cite Real Housewives of New York as a reliable source for understanding the lives of real housewives in New York! Integrity Idol is different: it is an intentional effort to draw attention to real stories of real people, and often the unaltered stories of these people are compelling in and of themselves. The vision of Accountability Labs and its founding director, Blair Glencorse, is to “support change-makers to develop and implement positive ideas for integrity in their communities, unleashing positive social and economic change.” Continue reading