A new episode of KickBack: The Global Anticorruption Podcast is now available. In this week’s episode, I interview Torplus Yomnak (who uses the English name Nick), an assistant professor of economics at the Chulalongkorn University Faculty of Economics in Bangkok, Thailand, as well as the co-founder and chief advisor of the HAND Social Enterprise, a Thai civil society organization focused on anticorruption and good governance issues. He is also one of the recipients of the U.S. State Department’s 2021 “International Anti-Corruption Champions” awards. In our conversation, Nick and I discuss his efforts to combine academic anticorruption research with practical real-world projects, as well as the main corruption challenges and opportunities facing Thailand today. You can also find both this episode and an archive of prior episodes at the following locations:
A team at Chulalongkorn University recently undertook a research project to examine the factors that increase public participation in anticorruption efforts, so as to develop a more effective communication strategy to promote public participation. (The final paper is currently only available in Thai, though an English translation is in progress, and a summary of the work can be found here.) The study employed a concept used in marketing research called “segmentation,” which seeks to identify latent classes of people—sorted by various characteristics and indicators—who will be more responsive to particular kinds of messaging. In marketing research, the idea is to identify which potential consumers will be most responsive to certain marketing strategies. The same research techniques can be used to classify different segments of the public by their likely responsiveness to anticorruption messaging (or to different kinds of anticorruption messaging).