The initial success of the Indian web site “I Paid a Bribe” fed hopes social media offered a way to curb petty corruption. Launched in August 2010, the site invited citizens of Bangalore to file an online report if they were asked for a bribe, stating where the demander worked, the amount demanded, and whether they had paid or not. The Bangalorese responded to this invitation with gusto. One told of having to bribe a clerk 12,000 rupees, or about $200, to register a flat. Another angrily recalled having to pay 700 rupees, around $10, to verify an address for a passport application: “When I asked him why should I pay for this, he ridiculed and threatened me that lot of details are missing and I won’t get my passport. The same happened to some of my friends.” Within six months the site had received more than 5,000 reports of bribery and had become a media sensation, featured in stories the New York Times, the BBC, The Economist, The Wall Street Journal, and numerous Indian papers.
But two years after launch, web site traffic had fallen dramatically and site sponsors had begun questioning its utility. One told authors of a Harvard Business School case study, “Not too many people are now coming on to our site, and whatever limited activity that occurs there is linked with fresh media reports. I think there is a feeling of ennui . . . at the moment.” Transparency International’s Dieter Zinnbauer reports traffic has declined at similar web sites in Pakistan, Columbia, and elsewhere and that some have even folded.
While disappointing, these failures are not surprising given the hurdles such sites face to achieve results. Continue reading