“We Have to Reclaim Our City”: Lessons From the “Eye People”

Last year, a 22-year-old Afghan woman went to a local government office to get documentation to travel abroad. She was promptly turned away because she was not accompanied by her father or husband, and because she refused to pay the official a small bribe to overlook this detail. As recently as a few years ago, she may have paid the bribe. But things had changed. Defiantly, she confronted the official and proclaimed: “I will go to the eye people.”

The “eye people” she invoked are three activists—Lima Ahmad, Kabir Mokamel, and Omaid Sharifi—who in 2014 founded a grass-roots anticorruption movement in Afghanistan called ArtLords. ArtLords (whose name is a deliberate play on the “warlords” and “drug lords” that too often define Afghanistan’s image) seeks to raise awareness about corruption and other social issues (including women’s rights and domestic terrorism) by empowering youth to “have a say in how we run the government” and giving them the courage and a forum to speak out on these issues. ArtLords’ founders began their work by organizing small group discussions to better understand young people’s concerns. Unsurprisingly, corruption was the most frequently mentioned. The founders sought a way to publicize these concerns and provide an outlet for discussions to shape the national dialogue. To do this, ArtLords creates public art projects, in which artists trace beautiful, powerful designs on blast walls (concrete barriers constructed to protect buildings and people from terrorist-related explosions) across Afghanistan. To date ArtLords has painted more than 400 murals in almost half of Afghanistan’s 34 provinces; the most famous is a piercing set of feminine, hazel eyes glaring onto the front entrance of the National Directorate of Security in Kabul (which is why the group is known to some as “the eye people”).

Through these projects, the group has inspired a generation of younger Afghans. As Faisal Imran, a student in Afghanistan, noted as he painted a mural on a blast-wall, “this art has a message of hope.” It is this message that has driven young girls to draw murals with the words “I can’t go to school because of your corruption. I can see you.” Moreover, beyond providing an outlet and educational opportunity for the youth of Afghanistan, ArtLords has achieved concrete success by both naming and shaming corrupt officials and naming and family good civil servants, working with the national government to drive change, and inspiring grass-roots social movements, including a recent campaign to challenge warlords and corrupt government officials who drive around Afghanistan with black tinted windows and no license plates. Additionally, one of the founders of ArtLords, Lima Ahmad, was invited to serve as the Director of Monitoring and Evaluations in the Office of the President of Afghanistan, a position from which she advocated for anticorruption and other social reform. In fact, over the past year, the group and its founders have been invited by government officials to speak at conferences and engage in substantive policy decisions.

I recently had the opportunity to interview Ms. Ahmad about her experience, and about what lessons that experience might hold for other civil society groups focused on combating corruption. Our conversation highlighted several important messages for other civil society groups seeking to use similar artistic tools—whether art, music, dance, or others—to combat corruption and promote broader social reform.

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Telling Corruption’s Story, or Why is Corruption So Boring? (Part 2)

In my last post, I identified challenges inherent in creating campaigns that move laypeople to action against corruption, and I proposed solutions to these challenges. In this follow-up post, I will assess how two very different campaigns score on the factors previously proposed.

I’ll start with a less successful campaign: Transparency International’s call to “Unmask the Corrupt.” In late 2015, TI announced its Unmask the Corrupt campaign, which aimed, among other things, to “highlight the most symbolic cases of grand corruption.” The first phase of the campaign encouraged individuals to submit cases of grand corruption, from which TI would select semi-finalists to be voted on in the second phase. In the third phase TI would “look at the cases that have received the most votes and . . . openly discuss with all how the corrupt should be punished.” From 383 submissions, TI selected 15 semi-finalists, which included the “Myanmar jade trade,” “Lebanon’s political system,” and the “U.S. State of Delaware.”

In early 2016, TI announced that it had imposed “social sanctions” on the finalists (including Lebanon’s political system and Delaware). The toothiest of these sanctions were TI press releases which led to some negative coverage of the finalists in important media outlets. TI also launched #StopKadyrov, an Instagram-centered campaign against Chechen leader Akhmad Kadyrov, who had received all of 194 votes in the second phase of Unmask the Corrupt. An Instagram search for #StopKadyrov reveals that the hashtag has been used in a total of fifteen posts. When assessed against the factors I sketched in my previous post regarding the criteria for effective narratives—in particular, the importance of placing the audience in the role of potential heroes of the narrative, depicting a compelling (and repellant) antagonist against whom to struggle—these mediocre results are not surprising.

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Telling Corruption’s Story, or Why Is Corruption So Boring? (Part 1)

In 2010, a group of talented young musicians from across the globe gathered in Nairobi, with the financial support of Transparency International and Jeunesses Musicales International. Their mission: to write and record a viral hit that would not only communicate the gravity of corruption to young people (a crucial demographic for anticorruption activists), but would also make them want to share the tune with their friends. The diverse band of artists left the studio with “Against Corruption,” a reggae jam complete with Lebanese Arabic hip-hop verses and flamenco-tinged guitar riffs. You can watch the music video here, or listen to the audio here.

Despite its all-star cast and catchy hook, however, the big budget music video has been viewed just over 600 times. This kind of failure to turn big anticorruption dollars into effective campaigns that generate excitement, activism, and action on the ground isn’t unique. The anticorruption community’s proposed revolution may well be broadcast, but its soundtrack will be probably be, dare I say, boring. And as a result, few will tune in.

Why is that? What makes it so much easier to capture an audience’s imagination when speaking about issues like the refugee crisis or modern-day slavery than to tell the story of corruption, whose effects are similarly destructive?

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Fighting Corruption With Art: Successfully Raising Public Awareness

Art is “one of the best societal mediators of difficult messages — it has always created a bridge between the comprehension and the expression of critical problems in society.” So declares the 10th International Anti-Corruption Conference’s website, which organized an art program against corruption. In keeping with that sentiment, last September the Anti-Corruption Organization of Thailand (ACT) organized a “museum of corruption,” a temporary exhibition at the Bangkok Art and Culture Centre intended to raise public awareness about the extent and costs of corruption. Thailand is not the first country to undertake such an initiative. Museums of corruption (actual museums, not just temporary exhibitions) already exist in Paraguay, Ukraine and the United States, and many other enterprises that use art as a tool for anticorruption education and action are flourishing worldwide. For instance, the Open Society Initiative for West Africa has recently launched a hip hop video against corruption in Liberia, while the Inter-American Development Bank organized a cartoon contest to promote awareness and understanding of the corruption phenomenon and its harm to development. More recently, Pakistani President Mamnoon Hussain called upon poets and intellectuals to write against corruption. Other major players in the anticorruption field that have organized artistic projects include Transparency International (see here and here) and the United Nations Development Program (UNDP). In additions to these institutionalized artistic anti-corruption projects, several countries have witnessed spontaneous public art displays – in the physical public domain, usually outside and accessible to all – to promote awareness and solidarity in fighting corruption (see for example in Afghanistan and South Africa).

Understandably, some are skeptical of these initiatives, arguing that museums and temporary exhibitions are not the right forum to communicate on corruption (this was one of the criticisms of the Thai museum of corruption). One might worry that expressing anticorruption messages through cartoons and popular music won’t lead people to take the message seriously enough. (This would also be true when the artistic initiative takes a more humorous approach, as is the case for many of the anticorruption cartoons, as well as New York’s corruption museum.) And of course, nobody thinks that art initiatives on their own are enough. Yet while artistic initiatives will not by themselves solve the issue of corruption, these initiatives are not just a fad or a gimmick or a distraction. Indeed, there’s quite a bit of research indicating that these programs can be quite effective in raising public awareness on corruption. Continue reading